OK, maybe we’re getting ahead of ourselves. You’re probably asking, ”What is Indiegraf?” Good question. Indiegraf is a platform for independent journalists and publishers. We provide an engine to drive audience and revenue growth so publishers can focus on providing meaningful journalism.
By pooling technology, digital marketing, revenue and training resources across publishers, Indiegraf adds capacity, lowers costs and creates new revenue opportunities. Our partner publishers gain value from Indiegraf several different ways:
- Join a network of indie news entrepreneurs sharing best practices & helping each other succeed
- Make money by serving your community, while maintaining ownership & autonomy
- Add top-notch consulting, technology and audience development resources to your team for cheap
Indiegraf trial program and long-term services
Indie Growth Program: Focused growth over 3 months while we establish a long-term partnership. The goal is to help publishers qualify for long-term Indiegraf services. Program deliverables include:
- Email growth campaign
- $2,500 in digital ad credits to support campaign
- Receive a customized digital ad strategy from Indiegraf
- Contribute to campaign creative and messaging
- An Audience Strategist will implement your campaign
- Track progress and iterate
- Reader revenue campaign
- Develop a compelling campaign story
- Receive a customized strategy and copy from Indiegraf
- Receive an optimized campaign landing page
- Indiegraf will help implement your campaign
- Audience research and analysis
- Debrief campaigns
- Receive data analysis of campaign performance
- Indiegraf will conduct social media & product audits
- Create and distribute and audience survey
- Receive a final report from Indiegraf analyzing campaigns, data, audits and survey
Indie Growth: Our audience strategists works directly with publishers to develop and execute a long-term growth strategy that helps grow capacity and expand your marketing funnel. Audience Strategists can help you:
- Grow your audience and subscribers
- Paid acquisition (lead ads, boosting, retargeting campaigns)
- Social media strategy
- Email marketing: welcome series, re-engagement campaign, audience segmentation
- Hone your editorial product
- User research, surveys, interviews and analysis
- Email newsletter best practices, and strategic execution
- Editorial product development & A/B testing
- Grow your reader revenue
- Campaign strategic planning, project management and execution
- Mini-fundraisers to rally readers to fund specific projects/initiatives
- Help retaining and upgrading existing supporters
- On-site funding calls to action and optimized payment flow
- Post-campaign data analysis
Indie Tech: Indiegraf can deliver cost-effective services because everyone uses the same technology tools and processes. Consider your needs when picking the tech stack that works best for your publication. Especially consider whether:
- I don’t need a CMS: Perfect for publishers who want access to our growth services without losing existing website
- Starter: Landing page to capture email subscribers and reader revenue payments; can also include contact page, thank you page, privacy policy, terms of service and payment/subscription policies
- Starter Plus: Everything above as well as best-in-market reader revenue tools (advanced payment page, multiple payment options, payment self-service, advanced email automations, user registration, exclusive content paywalls, etc.) to support your campaign efforts
- I do need a CMS and nothing extra
- Standard: All the Starter-level features as well as back-end management to publish unlimited stories, which can be organized as you see fit
- I do need a CMS with all the bells and whistles
- Pro: All the Starter- and Standard-level features as well as access to SEO optimization tools, multiple design templates (home page and posts), on-site advertising management, and a basic event calendar
- Pro Plus: Everything above as well as best-in-market reader revenue tools (advanced payment page, multiple payment options, payment self-service, advanced email automations, user registration, exclusive content paywalls, etc.) to support your campaign efforts
Want to learn more? Contact Publisher Success Manager Joe Lanane for more information.
